Creative industries

Since December 2022, the Agency has been developing creative industries in the Chelyabinsk region.

Creative industries are a special sector of the economy and a significant part of its effectiveness depends on the creative activity and management of intellectual property rights. Creative industries include IT and game design, graphic, interior, industrial and other types of design, fashion, architecture and urbanism, new media, cinema, audiovisual art, gastronomy and much more.

Goals and objectives

• boosting the development of small and medium-sized businesses in the creative sector of the economy of the Chelyabinsk region;
• development and implementation of non-financial measures to support the creative industries of the Chelyabinsk region;
• conducting statistical, marketing, financial and other research on the creative industries of the Chelyabinsk region;
• promoting the best practices of the creative industries of the Chelyabinsk region at the federal and international levels;
• organization of congress and forum, educational, business, event-related and other events in the creative industries of the Chelyabinsk region.

Activity

The Department of Creative Industries provides non-financial support measures to small and medium-sized businesses, including through:

1. The organization of events that become a platform for the exchange of projects and ideas of representatives of the creative industries. In 2023-2024, the first International festival of creative industries "Creadrom", the forum "Russian Creative Week — Ural", the conference of marketers "Plant", Paris Fashion Week and many other events were held.
2. Support for export-oriented entrepreneurs. In 2023, the South Ural delegation participated in the Sisters Fashion Weekend fashion show in Alma-Ata (Kazakhstan), in 2024 — in the festival-competition “Holiday Flax. Native – Fashionable” ("Svyata Lnu. Rodnae-modnae") in Minsk (Belarus).
3. Information support for creative entrepreneurs. To do this, in 2023 a portal was launched. www.kicho.ru is a single information source that contains all useful information: support measures, creative platforms, educational institutions, news, posters, etc. In addition, to form a regional community, a VKontakte group and a Telegram channel have been launched.
4. Organization of training projects and professional competitions. An online course "School of Creative Industries" for aspiring entrepreneurs has been launched, as well as a series of video podcasts "Headquarters of Creativity" with successful representatives of creative business. In 2023, a "Fashion Start" competition was held for aspiring fashion designers.

More information about the creative industries of the Chelyabinsk region can be found on the website www.kicho.ru.

A significant project implemented by the Department of Creative Industries in 2023-2024 was the exposition of the Chelyabinsk Region at the International Exhibition and Forum "Russia", which interactively presented the achievements of the region to VDNKh visitors.